Different (by design)

You can go basic with your typical “Fluoride” or “Fluoride-Free” toothpaste; or you can #getafterit with Grind.

We ground 27 of the very best ingredients into one hyper-premium toothpaste that delivers on a promise. A promise to never use fluoride; and to take natural mainstream. The first of many exceptional products to come.

THE SECRET SAUCE: Hydroxyapatite + Theobromine + Activated Charcoal.

SHOP

NEVER QUIT!

We could have stopped at “Fluoride-Free” but, that would be quitting! We replaced it with Hydroxyapatite and Theobromine. Big words, but know this- Both are natural, backed by science and extremely effective at remineralizing enamel and reducing the risk of cavities. This unique combination allows us to mindfully employ charcoal the way it was intended – to whiten without worry. With an RDA (abrasion) score of 79, you can use Grind daily!

BLENDING SCIENCE & NATURE.

THE SCIENCE

Brush like you want it!

YOUR DAILY GRIND JUST GOT BETTER.