NEXT LEVEL TOOTHPASTE
"If you WANT SOMETHING you’ve never had, you’ve got to DO SOMETHING that’s never been done."
So we did… we took charcoal toothpaste, which many have questioned or wrote off as a fad; and we created something special. We paired charcoal with 26 other ingredients to create a paste with no equal.
We started where most toothpaste brands have quit (fluoride-free)... by replacing fluoride, naturally. Then we replaced it again... just because. By doing so, we replaced concerns over abrasiveness with excitement over natural whitening and protection without fluoride.
We've changed the narrative on charcoal toothpaste. But don't take our word for it - we are Dentist Recommended. That's right, a charcoal toothpaste recommended and owned by a dentist! #whatsinyourpaste
"THE GRIND" HAS COMMENCED.
HOW WE COMPARE
Grind v. Basic Paste
BEHIND "THE GRIND"
Grind is an innovative toothpaste specifically crafted to employ charcoal safely and effectively. We completed 7 revisions during 9-months of research and development until the formula was just right. Revision number 7 was it; a craft toothpaste with 27 hand selected ingredients, each with a specific purpose. However, Grind wasn’t ready just yet; it still had to undergo third party testing.
The results… A Relative Dentin Abrasion (RDA) score of 79. One of the lowest abrasion scores of any charcoal toothpaste on the market today. What this really means… it’s truly safe for daily use! But it gets even better.
Instead of stopping at fluoride-free, we replaced it with two natural alternatives that are backed by real science. The world’s first toothpaste to combine activated charcoal, hydroxyapatite and theobromine. Finally, a charcoal toothpaste with effective protection without fluoride.
As great as Grind is, it’s the purpose behind “The Grind” that really makes us unique. More than a paste… “Grind” is that subtle inspiration to get after it and never quit. All with a mission on the backend to help the veteran community.
AS SEEN ON
Testimonials
Where Has This Been All My Life!?? My teeth are whiter after just 1 week! I’m a tea drinker and my front teeth are porcelain. So, I could see the color difference beforehand. This also leaves your teeth and gums feeling smooth. Even got my husband to use it!
— Brittany (Amazon)
I love everything about it. Best toothpaste I’ve ever used! Love the ingredients. Thank you from the bottom of my hippie heart.
-the anti fluoride dental hygienist :)
— Sara (Amazon)
Try it out. You won't be disappointed. I've tried many toothpastes. This one REALLY polishes your teeth quickly. Plaque gets removed without any hassle. I was pleasantly surprised.
— SonDorikin23 (Amazon)
Different (by design)
Ditch that basic “Fluoride” or “Fluoride-Free” paste; and go ALL-IN with Grind. We hand selected 27 of the very best ingredients, including one inspired by NASA.
INFUSED WITH HYDROXYAPATITE...
In 1970 NASA created a synthetic form of hydroxyapatite to restore astronauts teeth following missions in space; and it’s been used in Japan to combat cavities for over 40 years. However, we use the real stuff - no synthetics here.
#justthebeginning
MINT ELEVATED
Mint Elevated. A callout to its roots; made in Salt Lake City. Also a testament to this finely balanced and superior vanilla-coco-mint flavor.
WHAT'S IN YOUR PASTE?
SHOPBrush like you want it!
The reviews speak for themselves!
GRIND TOOTHPASTE
ALL-AMERICAN
Born in Utah (mint elevated).
Sold nationwide.
PURPOSE DRIVEN
Our mission is to source the finest ingredients; and employ the best toothpaste in the world, while supporting the veteran community. Through our alignment with non-profits, each purchase enables us to give back and help others in need.
PASTE WITH PURPOSE.
NO WEAK SAUCE
SLS Free, SLES Free, DEA Free, BPA Free, Fluoride Free, Gluten Free and Cruelty Free; Free from: Dyes, Peroxide, Triclosan, Parabens, Artificial Flavors or Artificial Sweeteners. Vegan Friendly. PETA approved.
INFUSED WITH HYDROXYAPATITE
Hydroxyapatite. A big word and a big deal. Your teeth are actually made up of mostly Hydroxyapatite, which encompasses 97% of your enamel. It’s been used in Japan to combat cavities for over 40 years. We use it as our primary alternative to fluoride. Bye Fluoride!
Source: PMCID: PMC4252862, 20 Nov 2014, NCBI, U.S. National Library of Medicine, National Institutes of Health.
STRENGTH THROUGH CHOCOLATE
Theobromine. Another big word. We use Theobromine as a secondary alternative to fluoride. It's a natural chocolate (cacao bean) extract used to help with remineralization and potentially assist with sensitivity. (Source: the National Institutes of Health)
Source: PMC6823004, 17 Sep 2019, NCBI, U.S. National Library of Medicine, National Institutes of Health.
GET ACTIVATED
Charcoal. The way it was intended. We combine coconut shell activated charcoal with three other natural yet gentle cleaners, including sodium bicarbonate (baking soda) to gently whiten. A revolutionary charcoal toothpaste with a Relative Dentin Abrasion (RDA) Score of 79.
Source: PMCID: PMC6438662, 14 Jan 2019, NCBI, U.S. National Library of Medicine, National Institutes of Health.
