RIse. Grind. Repeat.
We are on a relentless pursuit of better... Better ingredients. Better toothpaste. Better brushing. Better oral hygiene. Never brush basic again!
To "Grind" is to MAKE. THINGS. HAPPEN.
Care for your mouth and get in the right mindset with the first product you'll use each morning; and the last you'll use each night.
The Grind has commenced.
KEEP GRINDING.
INSIDE THE PASTE
This is NOT your typical charcoal toothpaste. We designed Grind to be DIFFERENT.
Forget "Fluoride-Free"... Fluoride-Replaced. We traded fluoride for 2 natural alternatives (backed by science) to strengthen. The perfect balance of hydroxyapatite and theobromine. Finally, effective protection without fluoride.
Worried about abrasion? Don't be. Grind has an independently tested abrasion score of 79 (equivalent to a household sensitivity brand that shall not be named here). A natural whitener safe for daily use.
Then we went completely extra by adding: Coconut Oil, Aloe Vera, Black Tea and Green Tea! 27 ingredients - one paste. Game changed.
Brush (like you want it) with a revolutionary charcoal toothpaste that’s flipping the script. A safe, natural charcoal toothpaste that whitens and strengthens. Made with YOU in mind.
Grind Toothpaste. For those that want and expect more.
AS SEEN ON
Testimonials
Where Has This Been All My Life!?? My teeth are whiter after just 1 week! I’m a tea drinker and my front teeth are porcelain. So, I could see the color difference beforehand. This also leaves your teeth and gums feeling smooth. Even got my husband to use it!
— Brittany (Amazon)
I love everything about it. Best toothpaste I’ve ever used! Love the ingredients. Thank you from the bottom of my hippie heart.
-the anti fluoride dental hygienist :)
— Sara (Amazon)
Try it out. You won't be disappointed. I've tried many toothpastes. This one REALLY polishes your teeth quickly. Plaque gets removed without any hassle. I was pleasantly surprised.
— SonDorikin23 (Amazon)
Different (by design)
You can go basic with your typical “Fluoride” or “Fluoride-Free” toothpaste; or you can #getafterit with Grind.
We ground 27 of the very best ingredients into one hyper-premium toothpaste that delivers on a promise. A promise to never use fluoride; and to take natural mainstream. Not just a shelf on the side, priced out of reach. This is just the begining. The first of many exceptional products to come.
THE SECRET SAUCE: Hydroxyapatite + Theobromine + Activated Charcoal.
SHOP
NEVER QUIT!
We could have stopped at “Fluoride-Free” but, that would be quitting! We replaced it with Hydroxyapatite and Theobromine. Big words, but know this- Both are natural, backed by science and extremely effective at remineralizing enamel and reducing the risk of cavities. This unique combination allows us to mindfully employ charcoal the way it was intended – to whiten without worry. With an RDA (abrasion) score of 79, you can use Grind daily!
BLENDING SCIENCE & NATURE.
THE SCIENCEBrush like you want it!
The reviews speak for themselves!
GRIND TOOTHPASTE
ALL-AMERICAN
Born in Utah (mint elevated).
Sold nationwide.
PURPOSE DRIVEN
Our mission is to source the finest ingredients; and employ the best toothpaste in the world, while supporting the veteran community. Through our alignment with non-profits, each purchase enables us to provide life-changing oral care to a veteran in need.
PASTE WITH PURPOSE.
NO WEAK SAUCE
SLS Free, SLES Free, DEA Free, BPA Free, Fluoride Free, Gluten Free and Cruelty Free; Free from: Dyes, Peroxide, Triclosan, Parabens, Artificial Flavors or Artificial Sweeteners. Vegan Friendly. PETA approved.
INFUSED WITH HYDROXYAPATITE
Hydroxyapatite. A big word and a big deal. Your teeth are actually made up of mostly Hydroxyapatite, which encompasses 97% of your enamel. It’s been used in Japan to combat cavities for over 40 years. We use it as our primary alternative to fluoride. Bye Fluoride!
Source: PMCID: PMC4252862, 20 Nov 2014, NCBI, U.S. National Library of Medicine, National Institutes of Health.
STRENGTH THROUGH CHOCOLATE
Theobromine. Another big word. We use Theobromine as a secondary alternative to fluoride. It's a natural chocolate (cacao bean) extract used to help with remineralization and potentially assist with sensitivity. (Source: the National Institutes of Health)
Source: PMC6823004, 17 Sep 2019, NCBI, U.S. National Library of Medicine, National Institutes of Health.
GET ACTIVATED
Charcoal. The way it was intended. We combine coconut shell activated charcoal with three other natural yet gentle cleaners, including sodium bicarbonate (baking soda) to gently whiten. A revolutionary charcoal toothpaste with a Relative Dentin Abrasion (RDA) Score of 79.
Source: PMCID: PMC6438662, 14 Jan 2019, NCBI, U.S. National Library of Medicine, National Institutes of Health.
